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Mobile Ads Drive Higher Brand Lift Than Desktop Ads

3 Reasons to Use Influencer Marketing

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...

Snapchat isn’t just for teens and college-age adults anymore. While still wildly popular among these younger demographic segments, the ephemeral photo and video sharing app is also rapidly growing its...

Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Sp...

Kantar and Comscore expand upon partnership, add SimilarWeb

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

Comscore and CNN today released a report, based on Comscore Xmedia™ data, highlighting the cross-media reach of CNN across TV, desktop and mobile. As media continues to converge and we embark upon a c...

Comscore and Our Continued MRC Accreditation Momentum

Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...

Traditional News Publishers Take Non-Traditional Path to Digital Growth

“Mobile is Eating Bricks and Mortar”

iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base

Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...

Comscore in Journal of Advertising Research on How to Distinguish “Valuable...

Warc Webinar: 5 Digital Marketing Lessons from Comscore

A New Model for a New Era of Cross-Platform Measurement

Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail

Nine Consecutive Billion-Dollar Days of Online Desktop Spending Mark the Lo...