More Insights

“Mobile is Eating Bricks and Mortar”

iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base

Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...

We kicked off this year with a promise to create the new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at mas...

Comscore in Journal of Advertising Research on How to Distinguish “Valuable...

Warc Webinar: 5 Digital Marketing Lessons from Comscore

A New Model for a New Era of Cross-Platform Measurement

With the merger of Comscore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new Comscore! Together we are creating a new model for cross-platfor...

Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail

Nine Consecutive Billion-Dollar Days of Online Desktop Spending Mark the Lo...

Q3 2015 E-Commerce Jumps 15% Y/Y to $69.7 Billion in Sales

Multi-Platform Media Planning in Practice

Join Us: Reach the Right Audiences, Faster with Comscore vCE in Google Doub...

It's Make it or Break it Time for the Fall TV Season

Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The Future of Ad Performance and Effectiveness

The Future of TV: Audience Lift and Audience Shift

Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...

The Rise of the Super Viewer and Why Advertisers Should Care