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How African American and Caucasian Millennials Are Affected by Targeted Adv...

Comscore recently released a report titled Next Generation Strategies for Advertising to Millennials highlighting results from a study of the unique characteristics of this generation and how to effec...

It’s a Social World: A Global Look at Social Networking

In case you missed it, Comscore recently released a report on the global state of social networking, entitled It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed. I...