2025 State of Programmatic Report
Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...
The 2016 U.S. Mobile App Report
Have We Reached ‘Peak App’?
Recently there’s been quite a bit of talk in the tech and media industries that the app boom is over. The narrative is that consumers already have all the apps they need, that the market is mature, th...
How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos
Working Hard: Movies & TV Shows That Got the Job Done
Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent
Another major digital media milestone was reached this July. Smartphone apps, which have been playing an increasingly important role in consumers’ digital lives over the past several years, now accoun...
Charting the Mobile Music Consumer
Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffi...
Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...
The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insight...
Millennials going mobile
Coupon Category
Reaching New TV Show Viewers with Precision
Comscore Plan Metrix, Now with Mobile Data!
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...
Targeting Casino-Goers
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...