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UbiquiTV: Video Fragmentation is the New Reality

Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require adver...

Comscore Welcomes Procter & Gamble as Newest vCE Partner

Comscore is delighted to announce that Procter & Gamble (P&G) has agreed to partner with Comscore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation soluti...