More Insights

MMX Multi-Platform: The Next Generation of Digital Audience Measurement

This presentation explores Comscore MMX® Multi-Platform and how this tool can help marketers, publishers and agencies to align their media planning efforts to account for today's multi-platform users.

New study finds that the IAB's Mobile Rising Star ad formats are more likel...

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bol...