2025 State of Programmatic Report
Why Sun Chips’ Biodegradable Ad Campaign is Likely to Boost Sales
Don’t Just Tell Me, Entertain Me! - Transmedia in Advertising
The Resurgence in the U.S. Online Auto Insurance Industry
To say that the U.S. online auto insurance industry grew last year would be an understatement. It didn’t just grow – it erupted like Iceland’s Eyjafjallajokull volcano. Ok, maybe I’m being a little dr...
A Look Back at the Digital Year in Canada
2010 Online Auto Insurance Report
Four Times Zero Is Still Zero
I recently moderated a panel at OMMA Global San Francisco titled "Will Online Advertising Ever Deliver on the Promise of Precision?" The panel discussion focused on the growing use of data in identify...
Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face
Comscore Debuts Video Measurement in Asia-Pac
The Varying Impact of Ad Frequency in the Digital Environment
The Relaunch of Syfy: When Search Shapes the Brand
Four Ways to Improve Display Advertising
The Power of Plan Metrix: Using Plan Metrix and Comscore Data for Powerful...
Chatroulette Takes the College Crowd by Storm
The Comscore Data Passport - First Half 2010
ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Div...
GSMA Mobile Media Metrics Mobile World Congress Seminar
The Sad Plight of Small Businesses
ePharma Summit 2010 and the Importance of Metrics