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Advertising Strategies for Targeting U.S. Hispanics

The NFL & Fantasy Football: A Match Made in Search Heaven

Comscore Social Essentials Shows that “Craftsman Experience” Doubles Social...

One of the best things social media has done for marketing is to give it some creative energy again. Not since the 1999 Internet heyday have we seen brands innovate so many unique ways to generate aud...

Spotify Makes a Splash among U.S. Early Adopters

Comscore Introduces Ad Metrix Social™ for Visibility into the Social Side o...

Planning for the Future of Media Planning?

With so much attention in the digital display landscape currently focused on ad exchanges and RTB, there has been a great deal of speculation about what the future of media planning will look like. If...

Apple Quotes Comscore MobiLens Live Onstage at 'Let’s Talk iPhone' Event

Let’s Talk iPhone

Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

Is Linkedin Becoming an Essential Resource for Job Seekers?

“You’ve Got to See It!”: What Social Media Marketers Can Learn from Broadwa...

Advertising Engagement: Giving Creative Credit Where Credit is Due

Tumblr Defies its Name as User Growth Accelerates

Searcher Demographics – We Are What We Search

Internet Seismometer Off the Charts from Yesterday’s Quake

Comscore Introduces YouTube Partner Reporting in Video Metrix

Small Businesses Show Weak Improvement in Sales

Despite Reports of Decline, Health Websites Retain Popularity