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Among the top 3 U.S. sports league sites (MLB.com, NBA.com and NFL.com), NFL.com attracted the greatest number of unique visitors during its most recent active season, who were in turn exposed to a si...

Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...

As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising

Staying Ahead of Invalid Traffic in Digital Audience Measurement

Since the dawn of the Internet, spam has been one of the most prevalent issues plaguing legitimate digital businesses. This persistent pest exists in a variety of very familiar forms, such as email, l...

Social SEO – Facebook & Twitter Best Practices

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Comscore Campaign Essentials Measurement Capabilities

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Groupon, LivingSocial Grabbing Different Segments of the Daily Deal Marketp...

Comscore Data on Apple iOS Featured at WWDC

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Creative is King When Targeting Millennials

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Seeking Osama: Anatomy of a News Firestorm in a Cross-Platform Environment

#RoyalWedding: The Role of Social Media in William and Kate’s Big Day

Comscore and Carnegie Mellon Join Forces for Social Media Analytics Case Co...