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AdXpose + Comscore: A Gamechanger for Online Advertising Measurement

Summer Travel Search: Are We There Yet?

Google+ Off to a Fast Start with 20 Million Visitors in 21 Days

As of July 19, Comscore showed Google+ at just about 20 million visitors worldwide, an extraordinary number in just its first three weeks. That number represents an increase of 82% from the previous w...

A Look Back in Time... at the Most Visited Web Domains of 1996!

Could the Lack of an NFL Resolution 'Lock Out' Display Ad Revenue for NFL.c...

Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...

Comscore today announced its latest innovation in ad effectiveness measurement with the introduction of the Smart Lift Attribution Model™. This new methodology, currently being applied to AdEffx Brand...

As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising

Staying Ahead of Invalid Traffic in Digital Audience Measurement

Social SEO – Facebook & Twitter Best Practices

10 Things You Might Not Have Known about Digital Traffic Worldwide

Comscore Campaign Essentials Measurement Capabilities

The Network Effect: Facebook, Linkedin, Twitter & Tumblr Reach New Heights...

Groupon, LivingSocial Grabbing Different Segments of the Daily Deal Marketp...

Comscore Data on Apple iOS Featured at WWDC

Comscore Releases Inaugural Data from Total Universe Report

Creative is King When Targeting Millennials

6 Keys to Mobile Search Marketing Success

Seeking Osama: Anatomy of a News Firestorm in a Cross-Platform Environment