Consumers set up a blockbuster holiday season at the Box Office
Battle of the Browsers: Impacting Search Share
Will Rising Gas Prices Threaten Recent Gains in U.S. E-Commerce Spending?
The Journal of Advertising Research 50th Anniversary Edition
The Journal of Advertising Research (JAR), published by the Advertising Research Foundation (ARF), recently celebrated its 50th anniversary. In that span of time, the JAR has published more than 2,000...
Q and A Search: Who, What, Where, When, Why and How
Oscar Efforts Successfully Court Younger Demographics Online
What’s My Comp Index?
In today’s frantic digital media environment (how many times have you heard, “I need it yesterday”?), we often get asked by media planners and sellers, “what’s the comp index?” or “what’s my comp inde...
Digital Analytix First to Comply with IAB and ABCe Terminology Guidelines f...
Comscore Introduces Digital Analytix: Overcoming Pain Points with Digital D...
A Retrospective View of 50 Years of Advertising Research
Weather Forecast? Don’t know, check Google...
As U.S. Consumers’ Economic Sentiment Improves Slightly, Inflation Rears it...
Top 10 Mobile Trends of 2010: Highlights from Comscore’s Mobile Year in Rev...
Mind the GRP
Comscore in Support of Web Analytics Association Code of Ethics
Small Business Economic Recovery Begins But Remains Sluggish
iPhone 4 Pre-Orders Flood VerizonWireless.com
The Top 10 Digital Media Trends of 2010
Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One o...