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Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One o...

Super Bowl ads are known as the pinnacle of creativity and entertainment in advertising. Given their vast reach among an audience eager to see and hear what advertisers have to say, the Super Bowl pro...

How the Verizon iPhone Announcement Could Influence the Mobile Market

There is much buzz surrounding the announcement that the iPhone will be available to Verizon subscribers as Apple ends its exclusive carrier agreement with AT&T. The deal is expected to shakeup the mo...