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Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative...

Comscore ARS recently released the results of years of research illustrating the relative importance of creative (vs. media) in driving ad-induced sales. Comscore ARS has been in the business of ad c...

Comscore Unearths Gems from the Data Mine for You!

At Comscore, we are constantly mining our vast mountain of data and surfacing interesting new findings that we don’t always get the opportunity to share publicly. So today we are introducing a new web...