2025 State of Programmatic Report
It's All About the Audience
Comscore Social Insights
ID-Free Targeting that Performs
The seismic shift in the advertising industry propelled by evolving data privacy regulations and the deprecation of third-party cookies has prompted advertisers to explore innovative approaches to aud...
Comscore Digital Insights
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Comscore Congressional District CTV Index
Optimize audience and voter reach this year with granular, Congressional District level video consumption insights, powered by Comscore’s cross-platform dataset at-scale.
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...
Comscore Campaign Ratings Local
The Social Bowl: Top Brands, Influencers and Content throughout the Big Gam...
Audience Recommendations for Every Vertical
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
Growing Big Game Audiences in 2024
Fast Facts: Chinese New Year 2024 on social media
Scoring with Comscore: A Data Driven Approach for Winning Insights on Sport...
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise in a Crowded Media Year