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Digital Analytics: A Thirty Year Retrospective

The Evolution of Digital Advertising: From Direct Response to Branding

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rain...

Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts.

State of the U.S. Online Retail Economy Q2 2013

What's The 'Open Rate' Of Your Social Content?

Get Mobile - Now!

Mobile devices are having a large impact on how consumers research and purchase online travel services. These changes, which are profound and taking place at a rapid pace, present both challenges and...

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Comscore Online Ad Delivery Findings Featured in the Journal of Advertising...

8 in 10 Turkish Internet Users Visit Sports Sites

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publ...

Just-Eat Group Extends UK Reach by 14% When Accounting for Mobile

ARF Audience Measurement 8.0: Changing How the World Sees Digital Advertisi...

Oppenheimer Consumer Conference 2013

MMX Multi-Platform: The Next Generation of Digital Audience Measurement

Comscore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital...

New study finds that two-thirds of consumers who interacted with a Mobile R...

New study finds that the IAB's Mobile Rising Star ad formats are more likel...

New study finds nearly all consumers who interacted with IAB's Mobile Risin...