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How Multi-Screen Consumers Are Changing Media Dynamics

Comscore partnered with the Coalition for Innovative Media Measurement (CIMM) to better understand the viewing habits of consumers who engage with media brands across multiple screens. This research l...

Romney’s Online Advertising Ramps Up as Obama Ads Tick Down in July

One of the truisms of Election 2012 has been the Obama campaign’s outsized lead vs. Romney in most facets of the digital battleground, whether in the number of social media fans and followers, online...