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Technology Sites Have Highest Reach Amongst 55+ Year Olds in Europe

Technology sites reached over 77 percent of the total European internet audience in June 2011. A demographic analysis of the category showed that the highest reach appeared amongst the 55+ year olds,...

AdXpose + Comscore: A Gamechanger for Online Advertising Measurement

Comscore is very excited to announce today that it has entered into a definitive agreement to acquire AdXpose, a leader in ad verification, optimization and brand safety. Consistent with Comscore’s t...