The market for Connected TV (CTV) is expanding globally. While the U.S. leads with 238 million monthly viewers, non-U.S. markets are booming with an average annual growth rate of 16% as of May 2023.
Summer 2023 was recently branded as “#BillionGirlSummer” by NPR media, given major female artists are earning 10+ figures with their work at the same time as having a major impact on culture.