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Unlocking Programmatic's Potential - Delivering Trust in Programmatic Milan

This presentation, shared at the VIP event: Delivering Trust in Programmatic in Milan, highlights Comscore’s solution for trusted programmatic transactions...
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Delivering brand advertising effectiveness with digital

The 11th of February, Stuart Wilkinson, Head of Industry Relations at Comscore, participated to IAB Europe webinar on ‘Delivering brand advertising effectiveness...
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Good News for Digital Publishers: Most Have Low Levels of Non-Human...

While there’s no doubt that ad fraud and Non-Human Traffic (NHT) will...
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Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT)....
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It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Gian Fulgoni at the 2015 Beet Retreat.
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Realizing the Promise of Programmatic through Comscore Industry Trust

It’s no secret that programmatic advertising is on the rise. Spending on programmatic advertising topped $10 Billion in 2014, and that figure is expected...
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Comscore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

Comscore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key Comscore advertising metrics directly in programmatic trading...
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Unlocking Programmatic’s Potential: Introducing Comscore Industry Trust

The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to...
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Lessons Learned - Actions Taken in Digital Brand Advertising

From viewability, brand safety, ad fraud, and audience targeting to successfully navigating through an increasingly programmatic world - on November 11th,...
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Lessons Learned in Digital Advertising: From Direct Response to Branding

What’s past is prologue, and as digital advertising continues to grow in sophistication there’s a lot we can learn from its evolution. From click-through...
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Comscore Announces vCE Integration Partnership with Adform to Deliver...

Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital...
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TubeMogul Integrates Comscore vCE into its Video Advertising Software

Comscore, Inc. (NASDAQ: SCOR) and TubeMogul (NASDAQ: TUBE) today announced...
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Transparency & Data Branding in the Age of Programmatic Buying

Scott Joslin explores the latest implications of branded advertising in the face of an increasingly programmatic universe.
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Bonnes Pratiques: de nouvelles perspectives pour la publicité digitale

Strategies, media reference in France for communications, marketing and medias, organized a conference to address all digital issues advertisers are facing...
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Transparency and Data Branding in the Age of Programmatic

At Programmatic Buying Chicago, Comscore chairman Gian Fulgoni presented on the latest implications of branded advertising in the face of an increasingly...
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Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Comscore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times...
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The Top Ten Burning Issues in Digital

In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order...