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Comscore Industry Trust Solution for Programmatic Now Available in...

Comscore, Inc. (NASDAQ : SCOR) today introduced its Industry Trust...
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Unlocking Programmatic's Potential - Delivering Trust in Programmatic Madrid

This presentation, shared at the VIP event: Delivering Trust in Programmatic in Madrid, highlights Comscore’s solution for trusted programmatic transactions...
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Unlocking Programmatic's Potential - Delivering Trust in Programmatic Paris

This presentation, shared at the VIP event: Delivering Trust in Programmatic in Paris, highlights Comscore’s solution for trusted programmatic transactions...
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Making Online a Safer Place: What Advertisers Need to Know about Non-Human Traffic (NHT)

Much online brand advertising doesn't reach real viewers as intended. Sometimes it's just not viewable in its entirety, sometimes there is malicious ad...
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Unlocking Programmatic’s Potential: Bringing Comscore Industry Trust to the UK

Programmatic has seen an unprecedented growth over the past few years. Buyers, sellers and platforms are praising its ability to drive automation, efficiency,...
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Unlocking Programmatic's Potential - Delivering Trust in Programmatic Milan

This presentation, shared at the VIP event: Delivering Trust in Programmatic in Milan, highlights Comscore’s solution for trusted programmatic transactions...
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Delivering brand advertising effectiveness with digital

The 11th of February, Stuart Wilkinson, Head of Industry Relations at Comscore, participated to IAB Europe webinar on ‘Delivering brand advertising effectiveness...
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Good News for Digital Publishers: Most Have Low Levels of Non-Human...

While there’s no doubt that ad fraud and Non-Human Traffic (NHT) will...
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Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT)....
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It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Gian Fulgoni at the 2015 Beet Retreat.
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Realizing the Promise of Programmatic through Comscore Industry Trust

It’s no secret that programmatic advertising is on the rise. Spending on programmatic advertising topped $10 Billion in 2014, and that figure is expected...
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Comscore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

Comscore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key Comscore advertising metrics directly in programmatic trading...
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Unlocking Programmatic’s Potential: Introducing Comscore Industry Trust

The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to...
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Lessons Learned - Actions Taken in Digital Brand Advertising

From viewability, brand safety, ad fraud, and audience targeting to successfully navigating through an increasingly programmatic world - on November 11th,...
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Lessons Learned in Digital Advertising: From Direct Response to Branding

What’s past is prologue, and as digital advertising continues to grow in sophistication there’s a lot we can learn from its evolution. From click-through...
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Comscore Announces vCE Integration Partnership with Adform to Deliver...

Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital...
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TubeMogul Integrates Comscore vCE into its Video Advertising Software

Comscore, Inc. (NASDAQ: SCOR) and TubeMogul (NASDAQ: TUBE) today announced...
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Transparency & Data Branding in the Age of Programmatic Buying

Scott Joslin explores the latest implications of branded advertising in the face of an increasingly programmatic universe.